The lack of a holistic templates page was a missed opportunity to help our customers understand the “Zapier Automation Platform” vision.

• Disjointed and inconsistent experiences across Zapier’s products

• Templates are mismatched and it was not clear which template was for which product

• We showed users a few templates, but there was nowhere to “see more” - it was a dead end.

• Individual teams were launching “band-aid” solutions to help with use case discovery

• ex: surfacing templates on empty states (they disappeared after you created your first one); logged-in home; “create” browsing-focused modal

• The majority of users would find users via Google, putting Zapier at risk as search results also showed competitors

https://zapier.com/templates