ZAPIER MEMBER HOME EXPERIMENTS
Role: Senior Product Designer
Partners: Product Manager, Engineering Manager, Software Engineers, Product Marketing, Data Science
🚧 Additional details coming soon 🚧
BEFORE
AFTER
EXPERIMENT:
DRAFTS
Achieved a 33% conversion rate with v4 of Drafts. 9.6% of post-activated users clicked on an unfinished Zap to enter the editor.
EXPERIMENT:
RECENTLY UPDATED
Achieved a 15% conversion rate for users clicking into their Zaps, which led us to expanding this feature for all Zapier products.
EXPERIMENT:
START FROM SCRATCH BUTTONS
Increased discoverability of Zapier’s growing portfolio of products. Initial launch saw 19.3% click-through rate, with ~31k net new creations in the first month post-launch.
