Role: Product Designer

My goal was to make this website as approachable as the coffee shop and staff themselves. Before, the design was text-heavy and took a bit of digging to get to the menu - which is the main reason many people visit coffee shop websites to begin with! This new design brings the menu to the homepage, reduces overall text, and increases contrast and font size for readability. Its more intentional use of color, graphics and typography bring hierarchy and better visual balance.